At a low price strategy for the U.S. threat of anti-Energizer, when, soon met the opponent’s blocking, Energizer come up with is still the preferred weapon of the patent. June 30, 2008, Energizer filed suit in Germany, alleging violations of their resistance to the battery lithium iron battery patents.
21st Century Business Herald reporter Lang Lang
Lithium-Ion battery fierce battle or have been patented door
With more high-performance lithium-iron batteries emergence reached 246.887 billion yuan output value of China’s battery industry seems to usher in a new round of reshuffle.
In mid-July, an unknown from Guangzhou Panyu battery enterprise “anti-time” in Guangzhou announced that its high-energy lithium-iron battery officially in the domestic market, which broke the U.S. battery giant, “Energizer” on the monopoly of lithium-iron battery , more importantly, the resistance when the price of lithium-iron battery is only half the opponents, Energizer lithium-iron battery pack the previous price (2) 38.8 yuan, while the resistance when the price is 19.9.
This reporter learned that the discharge performance of lithium-iron battery reached a startling degree, is the widely used alkaline batteries seven times that of traditional carbon-zinc batteries to 42 times. Since the two power generation is low, to save time can be up to 15 years. Prior to lithium-iron battery has been the monopoly of the United States Energizer field in 2008 domestic Nanfu battery also introduced a similar product, but its price is still maintained at 27 yuan 2 price, and now the emergence of resistance when the price will be delegated to the below 20 yuan.
However, the low-cost strategy for the U.S. threat of anti-Energizer, when, soon met the opponent’s blocking, the amount of fresh produce is still the preferred weapon of the patent.
Penghui ambition
In 1994, Guangzhou and set up a company called Great Power’s ibm thinkpad r50 battery business, this private enterprises as early as in 2005, completed a lithium-iron battery research and development, and product-oriented, following the second paragraph of the world, after Energizer high-performance lithium-iron batteries the same year the product won the State High-tech SMEs Innovation Fund, however, due to the lack of domestic sales network, after the major multinational giants such as Philips OEM Lithium-ion batteries.
Great Power Battery Panyu in Guangzhou and Zhuhai, set up two plants, by 2008 its sales income reached 6 million, however, under the impact of the global financial crisis, in order to OEM business operations are mainly Penghui an unprecedented impact on .
Battery Technology Co., Ltd. in Guangzhou resistance when the market heads Yu Han told reporters, “Last year in September, overseas orders suddenly be gone.”
While in March 2009 from overseas orders are beginning to reappear later, but it went through a painful period of time Penghui recognize the importance of building its own brand in the domestic market, the strategy began to build its own brand put on the agenda, and this Great Power is not only introduced a new “anti-time” brand, but also sights on lithium-iron ibm thinkpad r50e battery.
According to the Chinese Battery Association of Chemistry and Physics published in June 2009 data, China’s battery market in 2008 sold more than 29 billion, of which the traditional carbon-zinc batteries to hold 19 billion is still the absolute market share advantage, while the fast-growing alkaline batteries at 80 Yi section becomes 12 mainstream product, the remaining 2 billion were secondary battery (nickel-metal hydride and nickel cadmium batteries) occupied.
Clearly, the lithium iron batteries in the territory of China’s battery industry is still not have their own status and influence coverage of their products is the main reason for high prices. In such circumstances, resistance occurs when the lithium-iron ibm thinkpad r50p battery are expected to rely on less than half the price of competitors to complete the lithium-iron battery market, “feeding period.”
China Battery Industry Association executive vice president and secretary general Wang Jingzhong told reporters, “At present lithium iron battery performance is 7 times the price of alkaline batteries, alkaline batteries but the price is only 5 times, its price is higher than alkaline the battery, so in the high-end market lithium-ion batteries to replace the alkaline batteries will become a trend. ”
Energizer blocking
At a low price strategy for the United States constitute a threat Energizer quickly met with resistance when the opponent’s blocking, Energizer come up with is still the preferred weapon of the patent.
June 30, 2008, Energizer filed suit in Germany, alleging violations of their resistance to the ibm thinkpad r51 battery lithium iron battery patents.
Through a patent lawsuit against rival Energizer has been a tool for the company. In April 2003, Energizer to the ITC (International Trade Center) to prosecute, including the southern mainland of China Fu, Double Deer, wasp and other 9 companies violated its “709 mercury-free alkaline manganese battery patent” in order to prevent the Chinese enterprises to enter the European and U.S. markets , this case let the Chinese battery industry in the six-year period have made multimillion-dollar win, but the United States during Energizer quietly completed Nanfu battery holding.
When resistant cells are told reporters that from 2008 onwards, when the resistance has Energizer ibm thinkpad r52 battery in the United Kingdom, Germany, France, the Netherlands and other international markets, many fighting hand to hand, the two sides also had an overseas court’s turf.
Yu Han told reporters: “At that time we wanted to Fight Protracted War, we must win, we have to fight for their survival.”
At that time, when resistance is gearing careful comparative analysis of both R & D data submitted to the German local courts a great deal of detailed evidence, case after only one round, the court ruling two months after the company lost Energizer.
However, the emergence of resistance when the ibm thinkpad t40 battery is bound to affect the Energizer and its controlled Nanfu batteries in the field of lithium-iron battery status of absolute control, although in Germany has lost the case, but the Energizer and the resistance will not end when the competition.
Resistance when the battery chairman of Xia Xin Germany description: “We have very well within the lithium-iron battery patents to fight a protracted war preparations. 19.9 yuan price of a pack is not the lowest, with the capacity to continue to increase and cost reduction We will make sure the price of lithium-iron battery down to lower. ”
Resistance when the battery’s own branding is just beginning, before it is still the tough competition in the market situation, but also face losing their OEM orders such as the risk of Philips, but the resistance has been raised to do and when Nanfu side by side running the battery industry “second horses” objective.
Industry analysts, China’s battery industry has formed 39.2 billion in annual sales volume, but it is not ibm thinkpad t40p battery power. Due to lack of Energizer batteries such global brands come from the OEM giant transformation can be achieved when the resistance of its own brand of breakthrough?